If you are a small business owner of an antique business, you may have heard "death claims", the "Darkness and Doom" crowd has been bothered and often looks out of the window to see "funeral Process "passes … I am here to tell you that while you are challenging antiques and every retail retail business … they did not die And soon there will not be.
Almost every day I hear a constant comment from some customers and a lot of spoiled merchants that the antique industry is dead, dying or disappearing. The reason for this is:
1. The existing buyer does not buy.
2. The existing buyer has bought everything he intends.
3. The younger customer does not care.
4. Anyone who may buy online purchases.
I want to give you "hard and committed" antique dealers who have storage fronts with a little intuitive insight and controversial views of "things in the antique industry"
For years, antique industry Other American industry too) spent part-time, little commitment to the participants who saw the opportunity to "pass on the garage to sales" "The profits of daily small efforts through the spread of antique shopping malls everywhere! These merchants" let go " A security deposit, a SUV, a couple of tables and clothes, and the Antique Mall area to open. The large expanses of the group had a huge amount of antique shopping malls on a number of major streets and shopping malls in the United States
. The perception of the concept was That the place was expensive, the percentages were quite high, and poor, dedicated staff who did not have the same "interest" as the owner of a shopping center. Traders were not "retail veterans" in shopping malls, and in many cases it turned out that at the end of the month, instead of the "pebbly bases" they were supposed to see, a short-cut bill between rent and sales was waiting for them in the first half of the month instead of They wanted to control it. A new "tough reality" sank to the mall's tenants and soon they said it was not a good idea and "a record number". The "discharge process" of the mall's tenants has created enormous shortages in the antique malls and led to the new reality of the owner of the new antique shopping center, "who rents rent upside down due to rents." This has resulted in the Antique Shopping Centers closing their doors and recording "rentable" signposts on the front of buildings.
What is this post-mortem? "Greater opportunities" from surviving retailers to sell antique objects with a larger (economically) smaller pie. It's a moment that they do not complain about the appearance of online antique sales, but they take advantage of it. The Internet gives traders the opportunity to reach millions of new customers and "start slitting" their small pie ratio. Reducing shopping malls will make your brick and mortar store more attractive for customers who are enjoying a new adventure in an antique mall (as long as they are enthusiastic) and are tempted by good value and unique items.
Willl's antique industry and store survive and return to life? I think. Antique customers are primarily "collectors" who are not like a museum. They collect things they are interested in, valuable to them, and they think they will value their value over time. The number and longevity of museums around the world shows that they are still interested in viewing and possessing things of historical significance to many people. A private collection of a "passion" for a collector is the private museum that they enjoy and share with their friends … and may eventually be profitable.
The attributes that determine the "winners and losers" in this antique Industry "shake":
1. Persistence associated with close cost control.
2. Exciting and unique products are being routinely made to re-create repeating customers.
3. Good value. The days of "obscene profit" are over. $ 10 profit for a $ 1 investment may happen occasionally, but a more modest $ 3 to $ 1 selling price and cost ratio will probably give you a better value and motivate you to slim your "customer count".
4. Good attitude. The last thing anyone needs (or want to hear) when they go to a store or shop for some quality shopping time is "mere and fake". Motivation and enthusiasm are contagious … it wins and grows. If you are looking for more positive clients … be a positive store owner!
5. Find new ways to reach new customers. Pack the car or truck and hit the high, low or mid-fleece flea market, the antique show or swap with a great business card and great merchandise. Give people who stop in your "preview" of your taste and sorting and invite them to leave visitors in the larger variety of the store. Give them a discount coupon if you want to use emergency fuel to use them for the next visit.
6. Finally keep fresh. If the new cash flow is not possible with current cash flow challenges … Rearranging the shares by presenting the same items in new locations, new neighbors, and new ways to show them. You can find that an old item moves to a new location simply moves it to a new location.
Summing up when it's going tough … The owner of a dedicated antique store must look into the situation as an opportunity for growth Market share … Do not throw the towel!
The world is scattered with businesses that would have succeeded with a little more patience and patience. Ignorance is simple … Commitment is winning!